Sounding Like Everyone Else Is Costing You Customers: How to Stand Out in Your Copy

Name: Sounding Like Everyone Else Is Costing You Customers: How to Stand Out in Your Copy
Start: 2026-10-29T12:00:00-06:00
End: 2026-10-29T13:00:00-06:00
Location: Virtual

Thursday, October 29, 2026 at 12:00 PM MDT

Virtual

About the Session If you're in business, you've probably noticed that everything online is starting to sound the same. Your website, pitch deck, emails, social posts, and other marketing content all use words to explain what you do and why someone should choose you. That's called copy, and with AI tools and templates now writing so much of it, it's getting harder to stand out.

In this session, messaging strategist and conversion copywriter Nicole Elliott shows you why so much business copy sounds the same, how to tell if yours does too, and how to fix it. You'll leave with simple self-tests to see how your copy stacks up, plus practical copy tweaks that help you stand out and bring in more customers. (Even if you’re using AI to help you write.)

Learn more about Nicole here!